Birla Cellulose: Changing the Textile Business with Sustainable Innovations.

Birla Cellulose, the global leader and the world's largest maker of man-made cellulosic fibers (MMCF), continues to change the world of textiles through sustainable and innovative fiber solutions. The company made a number of new product introductions at Heimtextil 2025 in Frankfurt that meet both consumer and environmental needs in a changing environment.

With a focus on sustainability, performance, and innovation, Birla Cellulose is redefining the trajectory of the textiles space. Innovation in Sustainable Textiles At Heimtextil 2025, Birla Cellulose presented new environmentally friendly innovations for various needs across home textiles, apparel, and technical textiles. Mr. Himanshu Bhardwaj Vice President, Marketing and Business Development, summarized the company's commitment to minimize environmental impact in terms of efficiency as well as enhancements to consumer experience.

Notable product aspects:

• Wool/Birla Viscose Single Bath Dyeing Process: This innovative carpets dyeing technology achieves lofty colorants while using very little resources.

• Sustainable Bed & Bath Linens: These linens are made of Liva Reviva, made with Circulose® that are designed with features of circularity and sustainability.

• Temperature Regulating Fibers: Bed linens utilizing Cocona's 37.5® technology that also promote comfort and thermal regularlation luxury.

• Viscose/Linen Bedding: A luxurious special blend aimed at luxury to offer sustainable elegance.

• Sustainable Spunshades Viscose: A new dope-dyed fiber that eliminates the need to dye fabric resulting in a very minor effluent levels.

• Furnishing & Flooring: Timeless durable and aesthetic products that utilize Livaeco viscose in combination with natural jute fibers for sustainable interiors.

Broader Applications in Home Textiles

Birla Cellulose is accelerating its drive for home textiles leveraging MMCF and its functional performance characteristics that exceed conventional fibers. Products such as Excel (Lyocell), Ecosoft (Bamboo Viscose), and Eucacel (Eucalyptus Viscose) are increasingly being used for bed linen, bath linen, upholstery, and drapery. The company also provides Livaeco viscose fibers that include a molecular tracer for tracking sources throughout a supply chain.

India's dependence on cotton highlights the value of alternative fiber solutions to provide price stabilization and supply chain sustainability. Retailers will gain consistent pricing and improved product performance through higher MMCF integration and minimize dependence on volatile cotton markets.

Sustainability as a Priority

Birla Cellulose has consistently maintained the highest position in the Canopy Hot Button Report, being awarded the prestigious Dark Green Shirt for 5 years in a row - indicative of their leadership in sustainable forestry practices, chemical management, and transparency in their entire supply chain. Their innovations prioritize reduced water consumption, raw waste, and chemical use, while maintaining high levels of fiber performance.

Market Growth & Strategic Perspective

Even amidst another global crisis, our company has achieved consistent growth across each of our categories. The home textiles market has continued to see annual growth, even with slower conversion timelines. Our partnerships with retailers and value chain collaborators enable us to facilitate innovation and share the benefits of fiber with more stakeholders.While Europe is faced with economic uncertainty, the U.S. market continues to respond positively to new products and innovations from Birla Cellulose. Domestically, they are working closely with Indian retailers to integrate MMCF into home textile categories as part of an overall strategy to expand globally.

Creating a Sustainable Future

Birla Cellulose, supplier of more than 50 million apparel tags annually under its flagship Liva® brand, is showcasing the growing consumer appetite for sustainable fiber materials. Birla Cellulose’s progress in the areas of home textiles, apparel, and technical textiles, further illustrates its ability to adapt to changing market demands with minimal environmental impact. As a pioneer in sustainable innovation, Birla Cellulose is creating the future of next generation fiber technology with collaboration, novels solutions, and a commitment to sustainability. Birla's efforts make a brighter future possible for the textile industry while emphasizing sustainability when balancing performance with environmental responsibility.